Let's just face facts: Apple is no longer innovating. It has been almost nine years since Steve Jobs passed and the face of Apple has changed much since he was at the helm. Updates to products are evolutionary rather than revolutionary. The iMac hasn't been redesigned in eight long years. The iPhone still sports the dreaded "notch" even though competitors like Samsung have found a solution for their products. In fact the new Apple Watch Series 6 boasts tech that was present in other watches years ago. For me -- for someone who wonders why the heck we walked on the moon in 1969 and just recently put American astronauts back into space, shouldn't we be on Mars by now, or mining the asteroid belt? I digress, but my point is I love technology and the ability for humanity to advance forward through it. Apple drew us toward it with its constant innovation, change, and ability to surprise with its "one more thing." Those days are gone, and that's a sad thing for me.
But it's not the end of Apple, for in 2020 technology is so intertwined into our daily lives much more than it ever was when Steve Jobs was around. Our dependency on it, for good or for bad, is a fact that we cannot deny. That being said, the most important traits for a technology company have evolved away from springing forth that new shiny object to security and reliability -- two things that Apple has always had at the core of their business.
Apple products work without the hassle, complexity, and gaping security holes of their competitors. They have based their operating systems on a proven, reliable, and secure base. Their App Store follows a rigid approval process, and their mobile devices (iPhone and iPads) are the go-to for large companies, because of their ability to be secured in an enterprise.
So, let Samsung and LG be the tip of the spear for foldable screens and optical blood pressure monitoring. Let them spend their capital on $2,000 phones that may only last a year. Let other companies take the risk, and let all of us understand what Apple offers today -- something it always had in the past, but has become much more important. Their stuff just works securely and reliably. And at the end of the day, that's the most important thing.
